Compare the Best Email Marketing Services and Email Marketing Tools

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Compare the Best Email Marketing Services and Tools

Email marketing is an indispensable strategy for businesses today, yet there are numerous services and tools out there with poor deliverability rates or feature sets that don’t meet expectations. One such service is MailerLite, with an intuitive user experience even for beginners. Additionally, this platform integrates seamlessly with major Shopify stores and features an automation tool to allow for the creation of personalized emails for every subscriber.


GetResponse provides an impressive set of features and an intuitive user dashboard, including its “What You See Is What You Get” email editor that makes changes easier while showing subscribers exactly how they will appear in emails sent out from GetResponse. In addition, its drag and drop website builder provides some unique functionality like creating complete conversion funnels integrated with other campaigns. Customers of its visual campaign builder highly praise its effectiveness at crafting visual campaigns with visual appeal, nurturing lists and growing them while automating drip email sequences with lead scoring so you can find your hottest leads more quickly. GetResponse provides an impressive suite of features, such as ecommerce, conversion funnels, webinars and a landing page/website builder. However, GetResponse’s ecommerce capabilities may be somewhat limited for merchants with extensive product catalogues; dedicated ecommerce platforms may be better suited.


Brevo (Sendinblue) is an email marketing solution with many options for businesses to choose from. With multiple workflows to streamline marketing tasks and increase efficiency, as well as connecting your data with other tools and apps without copy-pasting information back and forth between them all, this email tool offers businesses plenty of choice. Drag-and-drop editor helps you easily create beautiful emails and landing pages without exerting too much effort, while its rich text editor can be used for writing more text-heavy newsletters. Furthermore, its support of custom code gives you more creative control over your designs. Brevo offers another advantage with its A/B Testing feature, enabling you to test multiple versions of an email with multiple groups of recipients and optimize it to increase open rates and ensure optimal campaign results. Brevo offers a free limited-period trial. Once registered, users can upgrade to its Premium plan which features machine learning as well as higher email limit sending limits. Brevo Enterprise package can accommodate 120,000 to 350,000 emails sent with pre-paid credits so only pay for what you use.


ActiveCampaign’s powerful marketing automation features, advanced analytics and reporting, and sales CRM make it an indispensable email tool to help build and expand your brand, connect with customers, manage the customer journey, and manage costs associated with customer relations management. Plus, its rates start from only $9 monthly when paid annually! With its WYSIWYG editor, creating different types of email campaigns is made easy; autoresponders, drip sequences, A/B testing and conditional content creation can all be managed effortlessly. EmailToolTester also gives it high marks for deliverability; their latest test resulted in #1 on deliverability testing! ActiveCampaign’s platform is highly configurable, featuring an expansive library of prebuilt templates. Its advanced tracking features allow you to keep an eye on critical stats like how many people opened emails or clicked links – sales management tools even help close deals! Plus there’s the short free trial and excellent customer support with phone, live chat, video tutorials as well as knowledge bases, community support and one-to-one training available on its Plus plan!


Phrasee is an artificial intelligence-powered SaaS solution that enables marketers to easily produce and optimize on-brand marketing content. Utilizing its user-friendly interface, marketers can effortlessly create eye-catching subject lines and engaging copy for email, SMS text messaging, push notification campaigns and other marketing activities. The platform uses artificial intelligence (AI) to generate diverse prompts that resonate with their audiences and increase performance, helping marketers maintain a consistent brand voice across digital campaigns and achieve more performance. Furthermore, this enterprise-grade control ensures content generated aligns with organizational guidelines and standards. Phrasee provides top-tier brands across retail, travel, hospitality, financial services and media with customized AI content generation. Their customers include Accor Hotels Group, eBay, Sephora, Dick’s Sporting Goods GNC John Lewis Partnership Virgin Atlantic TUI Group among many more. Recently they added Toby Coulthard as Chief Product Officer and Patrick Forquer as General Manager North America who both possess an abundance of marketing, content optimization and AI-powered content creation expertise that will help drive Phrasee growth throughout North America and globally.


To take email marketing to the next level, a full-fledged marketing platform such as Klaviyo is necessary. Klaviyo leverages data-driven approaches that deliver personalized messages that resonate with audiences and foster relationships, leading to increased customer engagement and loyalty. The tool provides advanced features that make it simple and straightforward to target customers with relevant emails, with real-time tracking and granular data available at any given moment. Real-time tracking enables real-time visibility of campaign performance while analytics and reporting tools help understand its results and generate revenue for you. Integration with ecommerce platforms enables syncing customer data and automating emails; plus its powerful yet intuitive UI allows quick creation and deployment. LiveAgent’s email personalization and automation tools allow for increased brand loyalty, improved store performance, increased sales, abandoned cart reminders and upsell emails to be sent automatically, plus it features a drag-and-drop WYSIWYG editor as well as an API that lets you upd
  • AWeber
  • AWeber email services
  • Email marketing
  • Landing pages
  • Lead capture
  • LeadPages
  • Marketing solutions
  • Multiple features
  • Lead capture software
  • Worry free

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