Bing Ads PPC Advertising Services and Yelp For Business Ads
Bing Ads PPC Advertising Services
Google may dominate search, but Microsoft’s Bing is an essential digital marketing platform that often gets overlooked. While Google may have the larger market share, using both PPC advertising platforms together can yield superior results for your business.
Bing is an excellent tool for targeting specific keywords that will drive traffic to your website or product or service. It provides keyword planner tools that allow you to determine the most efficient searches, plus it displays trends and metrics related to those keywords.
You can use the Bing Ads platform and create custom audiences based on specific user data. These audiences allow you to advertise to those who have expressed an interest in your brand or products previously. Furthermore, you can send offers and promotions directly to visitors of your website.
To begin creating your campaigns on Bing Ads, the first step is setting up an account. Just like with Google, you’ll need to fill out a form and accept their terms of service. After that’s done, you can begin creating your ads!
If you’re already using Google AdWords, don’t worry – Bing Ads allows for the easy import of your existing campaigns! They may even give you a discount or some freebies for switching! *Time limited and may require certain criteria to be met to get discounts or freebies.
One of the primary advantages of using Bing is its 40% lower ad fees compared to Google’s. This may be advantageous for small businesses that are watching their ad budget.
Another advantage to using Bing is that you can identify more precise keywords and achieve higher click-through rates than with Google. This is possible since you can utilize the search engine’s keyword planner tool to compile a custom list of terms that will drive more qualified traffic your way.
Finally, you can also opt for negative keywords in your Bing ads to ensure that they do not appear for irrelevant searches. This is an effective way to save money on your budget and guarantee you only spend on what is pertinent to your business.
Bing also allows you to customize your ads based on factors such as time, day of the week, language, and more. This enables you to target specific audiences with specific ad campaigns and boost conversion rates.
Bing Ads offer a number of features and the unique ability to tailor your ads based on user characteristics like age, gender, location, and more – making it an invaluable addition to your marketing arsenal!
Are you curious to discover how we can optimize your Bing Ads campaign to get the most out of this platform? Reach out to us now! With years of expertise in PPC advertising for Bing, we can craft a tailored strategy that maximizes results for your business.
You can find links and more info about Bing Ads, PPC advertising, and Yelp for Business ads below or by clicking here.