Google Keyword Research Tips

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Google Keyword Research

Since Google is constantly changing and still remains the #1 way to drive search engine traffic to a blog, you will want to perform keyword research before you begin blogging on any topic. Below are a few Google keyword research tips that may help you decide which keywords you may want to target within your blog’s niche. Google is constantly changing and blogging is constantly changing, but doing solid keyword research before blogging has remained an important aspect of the blogging practice and you will want to make sure that you’re target keywords will not only bring you website traffic but hopefully bring revenue to your blog as well.

Keyword Research Tips

When you use the Google keyword research tools from within Google Ads or ANY other keyword research tool, you will want to look at the CPC or cost per click, to determine how much keywords are worth, which keywords are popular, what is the monthly search volume for that keyword and is the keyword related to something that could drive conversions to the offers that are on your blog (is it related to a product or service you offer as an affiliate?). Keywords are typically transactional (e.g something they may buy) or informational (“how-to” or lists).

When you start out blogging you may want to target keywords that are “low-hanging fruit”, meaning that they have a decent amount of monthly searches (5,000 monthly searches or more), BUT are still LOW competition. Keywords that are medium to high search volume, but low to medium in competition, are great for getting easy traffic and then you can build your blog to start to compete for higher traffic and more competitive keywords.

Use a solid keyword research tool such as Google Ads tools, Ubersuggest, AHREFS, SEOSurfer, SEMRush, or others. Make a spreadsheet of the keywords that you want to target and then start crafting blog articles around those keywords and include those keywords in your title, headings, url, meta description, etc. You will also want to use your target keyword within your content, but don’t STUFF keywords (using a keyword TOO often). SEOSurfer and Ahrefs, for example, both can tell you approximately how many times to use a target keyword within your blog article.

We hope these Google keyword research tools will benefit you with your blog writing. If you’d like to compare different business courses that also may help you or business tools that may contribute to your blogging success, check out some of the business course offers and the business software and services page.