- May 2, 2022
- Posted by: Curated Contributors
- Categories: Blog, Business Software and Services
In this keyword research tutorial, we’ll discuss how to use certain free keyword tools and even take a quick look at some paid keyword research tools. Additionally, we’ll discuss the four types of keywords that you may want to target in order to drive traffic, create relative and informative content, satisfy the needs of your readers, and ultimately and HOPEFULLY lead to sales conversions, lead generation, or whatever your specific desired outcome is from the traffic you’re generating.
May bloggers have found using the Ubersuggest free keyword research tool as a good way to get some free information about potential keywords and find the low-hanging fruit when it comes to keywords, which are keywords that have a decent amount of search traffic but also have low competition. In addition to Ubersuggest, many bloggers use SEMRush, Wordstream, or some other keyword research tool in order to generate potential keywords to target for their blog content. Many bloggers also do a simple Google search and type in, “free keyword research tools” and check out the many free and paid keyword research tools that are available online.
Once you’ve decided upon a free or paid keyword research tool, it’s time to take a look at the different types of keywords and the different categories of keywords that you will be targeting with your blog content. You may want to start with a very broad key Informational Keywords, DestInational Keywords, Investigative Keywords, and Transactional Keywords. Information keywords are those that are typed into Google to gather information about a subject (e.g. “How to… what…etc.). Navigational keywords are keywords that users are typing in to get to some type of destination or endpoint. Investigative keywords are keywords that users are typing to gather more decision-making information about a product or service (e.g. Best digital camera for outdoor photography). Transactional keywords are for users that are thinking about buying something and typically involve some type of action to be taken (e.g. buy…, purchase, signup, apply, etc.). These four types of keywords generally cover the four phases of the sales cycle.
Remember, it’s important as a blogger that you create a good user experience and that you provide value for your readers. Simply focusing on transactional keywords will not accomplish that. You are NOT just a salesperson as a blogger. Of course, you do want to make sales, generate leads, and make conversions, but you ALSO want to provide value for your readers and create a good user experience. Therefore, you don’t want to focus solely on transactional keywords, but rather you should also focus on informational keywords, navigational keywords, and investigative keywords.
By using this keyword research tutorial, you should be well on your way to using free keyword research tools, generating broad keywords, narrowing down those keywords, and then writing content that’s based on the four main types of keywords. Remember to try to target keywords that are low-hanging fruit, meaning they have good search volume, but low competition. Once you have your list of keywords you’d like to target, you can begin creating your blog content and make sure to include your targeted keywords several times within your article. You may want to visit our business software and services page, to check out some of the paid keyword research tools and business software, services, and SAAS products that help bloggers and website owners.