- April 16, 2022
- Posted by: Curated Contributors
- Categories: Blog, Business Courses
If this article we will discuss what to do if Google stops your traffic or if Google slows your traffic. Right from the get-go, you need to look at the headline of this post and ask yourself why you put all your eggs in one basket in the first place. Yes, Google and YouTube traffic are very important for blogs and websites these days, but your business model should not be built SOLELY around free traffic from Google or YouTube (also owned by Google). Yes, we want to do everything we can to please the Google algorithms and we definitely want to follow and adhere to Google blogging policies, but we should have other ways of monetizing our website, driving traffic, and making that conversions that aren’t 100% relied upon free traffic from Google or YouTube.
As me mention in our hybrid blogging business model, you should have some offers that will convert by using PAID traffic to them from traffic sources such as Facebook, Yahoo, Google Ads, LinkedIn ads, and others. You should also have more than one or two free traffic sources and you should have both online and offline ways of advertising your business that don’t rely solely on Google. We don’t feel that it’s a wise idea to build ANY business around one traffic model or one product/service. With that said, there are people who have built huge businesses doing just that, but it could cause problems for many small businesses. For example, if all of your traffic and sales are coming from your YouTube channel, what would you do if YouTube demonetized your video content? It may be wise to have multiple methods for generating website traffic and it’s also may be wise to have multiple ways of monetizing a website.
The first thing you will want to look at if Google slows your traffic is whether or not your violating their policies and if your website is ready for any Google algorithm updates. Now, there’s no way to be 100% sure that you’ll always be on Google’s good side, but you will want to check their guidelines and make sure that you’re doing as much as you can to stay Google compliant. Still, Google can change or update their Algorithm at any time, so you’re going to have to be willing to adapt, be flexible, and make changes to your content and website when necessary.
By using a good keyword research tool and creating unique, original content that is valuable to your readers, you may put your content in a good place to be ranked well by Google if your website or blog has enough authority. You will need to establish that you have the expertise, authority, and trust that readers need to find solid information from you and you need to make sure that you don’t do anything that would break that trust. By providing good, quality content that has good intentions and a good user experience, you may put yourself in a good place to rank your content with the right authority, time, value, and relevance. Using quality SEO blogging tools such as SurferSEO, SEORush, AHREFS, Ubbersugest, Google Analytics, and others, may play a role in helping you develop a solid content marketing strategy.
If Google slows or stops your traffic, you’ll also want to check and see if Google is penalizing you for some reason. If you have something on your website or within your blog content, link building strategy, or other SEO efforts that has caused you to receive a Google penalty, you may want to see if you can get those penalties removed. Some SEO experts have different SEO services that they offer such as helping bloggers and website owners get Google penalties removed. You can also contact Google yourself and see what you can do. Some bloggers have had mixed results with using Disavow protocols to remove Google penalties, so it may be helpful to discuss that strategy or other Google penalty removal strategies with an SEO expert or with Google themselves.