Technical On-Page SEO

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Technical on-page seo tips can help you craft great pages and blog posts that can get ranked in Google over time. Both WordPress pages and posts should attempt to rank one main keyword, variations of that keyword, and then supporting keywords that relate to your target keyword. You will want to put your target keyword in the URL as a slug, if it fits and is possible, The target keyword should also be in the article or page title (H1), paragraph headings (H2), and throughout the body of the page or blog article. You will want to think about the user’s search intent and the products or services that you’re promoting when you create the content for each WordPress blog post or WordPress page. Remember, each WordPress blog post BECOMES its own WordPress page on your website, despite being qualified and categorized as a post.

Technical on-page SEO will cover not only the keywords that you use but also the different components and blocks of your pages and how they’re constructed. So, in addition to the URL, titles, and paragraph headings, how many times should you use the target keyword throughout the article or page? Well, that depends, but you may want to use a keyword tool such as SurferSEO, SEMRush, or others in order to determine how many times to use that keyword. You’ll want to use the target keyword in the content of the article or page at least a few times, but you don’t want to use keyword stuffing tactics (overusing the keyword). It should be used often, as long as it doesn’t seem odd or compromise the quality of the article. Remember, you should be writing for your readers AND for Google, not just for Google!

When thinking about technical on-page SEO, remember that you will use the keyword in every paragraph that your write, in both the heading and at least once within the body of the article. The different components of technical on-page SEO include the URL (slug: e.g., the title (HI heading), and each paragraph heading (H2). In addition to page components, keywords, and keyword density, you also will want to consider content length (800-1600 words ideally) and grammar. You may consider using a writing tool like Grammarly to help you with your spelling and grammar when creating your blog posts.

If you’re using Yoast SEO, you may want to create SEO blocks using their schema tools, which may also help with your technical, on-page SEO efforts. Once you have 800-1600 quality words in your post and you have used the target keyword in the URL slug, H1 title, and H2 headings, edited the spelling and grammar, you can then publish your article. You’re not quite done yet, though. You will want to add secondary headings and content over time, You will also want to add both external links (linking out to other sites/blogs), and internal links that link to other pages/posts on your website. Your article may not rank well in the beginning, but as you add content to the post and build authority with your blog through link building, your article can slowly grow in its Google rankings, and hopefully, move to page one over time. There’s no guarantee that you’ll ever make it to page one on Google, but if you do your due diligence, you can increase your odds 10 fold.