How to Write High Ranking Blog Posts

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If you’re wondering how to write high ranking blog posts, you will want to use a systems-based approach to create content and writing blog posts. You’ll need to stop thinking about being an entertainer or an award-winning writer, but more of an engineer that writes content that will match what users are looking for an eventually drive sales, leads, clicks, or whatever your end goal is to be profitable.

It’s not that you want to write low quality content by any means, but you need to understand that Pulitzer prize winning work is better suited for people who write as a profession or for their own passion, but it’s not going to viable as a business model. The end game of blogging as a business, is to get the desired action completed by your readers and that desired action will depend on the many ways that you monetize your blog.

If the goal is simply traffic to be monetized through advertisement, writing award winning material might be a good idea, but we wouldn’t recommend any business model based solely on having ads on your site. As our course mentions, there are far more profitable and easier ways to monetize your blog, such as selling information products, providing affiliate links to related products and services, collecting leads, selling your own goods or services, or generating signups or course sales. So with this the end game of monetization in mind, you will want to write material that pleases your readers, meets Google’s minimum requirements, generates traffic, but most importantly, has a call-to-action, which will lead the reader to either click, signup, buy, or leave their lead information after reading.

You can incorporate whatever personal talents or attributes you have into your writing and many successful bloggers have uses comedy, drama, intuitiveness, and other unique qualities they can display in their writing, but at the end of the day, you are writing as a business and not a journalist.

You will need to follow a formula and follow some basic steps in order to get a blog post together that is good enough for both your readers and for Google. Here are a few tips and pointers on how to write high-ranking blog posts:

  1. Keyword Research: You will want to find keywords that have enough traffic, but are not too competitive. This way, you can rank for these keywords eventually and they will drive a decent amount of traffic to your post. These keywords may be competitive, but not too competitive, so that you’re not buried on page 99 of the Google results.
  2. Find keywords that a buyer would be typing in a search engine and then construct your blog post around those competitive, but not TOO competitive keywords.
  3. Either write the article yourself, outsource it to a writer, or use a legitimate A.I. writing tool to construct an informative article that answers a potential buyers questions, but also hits all the keywords that the would-be customer may type into Google when searching to buy a product, use a service, or sign-up for more information.
  4. You may consider using certain SEO tools such as AHREFS, Grammarly, SEO Surfer, UberSuggest, SEMRush, Wordstream, etc. in order to determine what keywords to target, how often to use said keywords in your article, and how to structure your article. These SEO tools typically have a free-trial and we would recommend using the full extent of the free-trial before purchasing any of these SEO tools. You probably won’t need all of them, but you’ll find that some of them can save you a lot of time.
  5. You’ll need to construct some posts yourself before you even consider outsourcing any articles because without making a great post yourself, you’ll have no idea whether or not the outsources article is worth what you’re paying for it, You don’t want to get ripped-off by freelance writers, so make sure that YOU can build a great blog post BEFORE you even consider paying for an article from a freelance writer.
  6. Use links from within your blog post that the user can click-through to get your desired monetization result. For example, if you were writing about camping gear, you may have a sentence within your camping blog post such as this: “When hiking through the Blue-Ridge mountains, you’ll want to make sure that you have a wide-variety of safety gear with you in case of an emergency. It doesn’t have to way you down, though, as the essential safety gear that you will need for a four-hour hike can fit conveniently in this backpack by ****.”. In this example, you may use an affiliate link to link the word “Backpack” or the brand name to your affiliate offer (if you sold backpacks, for example). You may also link the word “hiking” to a page full of hiking gear you’re selling as either an affiliate or as an e-commerce website owner. You could also put affiliate links on the word “Safety gear” to an affiliate offer for safety gear or first aid kits. This is just an example for a blogger in the camping niche, but you could adjust this method to fit whatever niche your business is in. You can see how we use links to pages that eventually go to affiliate offers by checking out our business course comparison page.

If you’re operating in the blogging as a business mindset, you need to remember that the end goals is sales, clicks, and monetization, not award-winning writing. If you can write the great American novel, go for it, but it’s not necessary to be a great writer to have a productive and valuable business blog for whatever niche you desire to sell in. You also don’t need to niche-down, like many blogging “gurus” suggest. As we mentioned before, it’s good to have flexibility and blog on a wide variety of topics and offer a wide variety of affiliate offers. That way, you can continue to find new and exciting things to write about AND you can find new and profitable ways to monetize your blog content. If you’re looking for blogging courses or business courses, you can compare business courses on our business course comparison page.