Holistic Approach to SEO

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In this post, we’ll discuss a holistic approach to SEO and how search engine optimization cannot be covered entirely simply by targeting keywords, creating good content, or even by mastering technical SEO. In order to approach SEO and fully optimize any website or blog for search engine optimization, you will need to focus on all of the main components of SEO. With that said, there are over 200 SEO factors that Google looks at when ranking websites. That statement alone may make you want to run for the hills or ask yourself, “Do I have to master all 200 Google SEO ranking factors?”. The truth is, it may be impossible to master all 200 Google ranking factors and even if you could, Google could change them anytime. So how do you come up with an SEO strategy that covers all of the main components of SEO? That can be accomplished by focusing on the four main components of search engine optimization.

Any holistic approach to SEO should cover the four main components of SEO: Keywords, content, link building, and technical SEO. Let’s take a look at website keywords first… Keyword research is essential to SEO and you will want to use an SEO keyword tool to find keywords that both generate a lot of Internet searches, but also aren’t TOO competitive to rank for. You will need to optimize your website pages and blog posts and use the targeted keywords in your URL slug, title (H1), paragraph headings (H2), and body of your content. Make sure that you use enough of your target keywords in your content, but don’t stuff keywords, because this can make your text sound like you’re a broken record or a bad salesperson. You may find it beneficial to use an SEO keyword tool such as Ubbersuggest, SEMRush, SuerferSEO, or others in order to find keywords and find the right amount of keyword density.

A holistic approach to SEO would definitely revolve around your website/blog content, which may very well end up being the most important factor in not only driving traffic but also driving conversions. You will need strong pages with solid content and then you will want several blog posts with a word count of 800+ words, using the right keywords and keyword density. As long as your content is high QUALITY, you can generate as much as you’d like. In general, more content is better, as long as you’re not compromising on quality. A blog with 1000+ posts that are very high quality could do very well.

In your holistic approach to SEO, technical SEO is the base. Although your content, keywords, and link-building efforts are what are generating your traffic, you’ll never get all the traffic you could get if your technical SEO isn’t optimized. In fact, your excellent content may even get blocked if your technical SEO is awful. Your website needs to be both crawlable and indexable, must have a good user experience, must load fairly quickly, have compressed images, meet cache standards, have internal and external links, and meet other technical SEO standards.

Finally, your backlink profile and backing-building strategy may be the most important factor in your site’s authority, Google ranking, and more. Of course, this is subject to change, as all SEO-related advice is, but backlinks can be very important in the SEO game. Backlinks should be RELATIVE to your website’s niche or topics that you blog about. You want to link to similar websites/blogs in your niche that are HIGh AUTHORITY.

By focusing on keywords, content, technical SEO, and backlinks, you can develop a holistic approach to SEO that may help you rank well on Google and drive traffic to your website over time. You can find links to some of the best SEO training programs, SEO certifications, SEO courses, and more on our business courses page. Cheers and best of luck in your SEO efforts!